Lead the fashion trend by “mastering” the trendy color palette each season
Color is one of the important elements that make up an outfit and is also the first step in determining fashion style. Grasping popular color trends is the key for you to create impressive fashion designs, attract customers and increase sales.
POP Fashion – Pioneering fashion technology platform
Understanding the importance of color in the fashion industry, Faslink has cooperated with POP Fashion to bring Vietnamese brands the most advanced color trend analysis solution.
POP Fashion uses a real-time data analysis system from the following sources:
- E-commerce platforms: Shopee, Lazada, Tiki, Sendo,…
- Prestigious fashion catwalks: New York Fashion Week, Milan Fashion Week, Paris Fashion Week, London Fashion Week,…
- The world’s leading fashion brands: Gucci, Chanel, Dior, Louis Vuitton, Zara, H&M,…
This huge database helps POP Fashion provide you with continuously updated “HOT TREND” color palettes , ensuring you always keep up with the latest fashion trends.
With POP Fashion, you can:
- Grasp the most popular color trends each season: POP Fashion analyzes data from many reputable sources to determine the most popular colors in each period. Thanks to that, you can confidently create fashion designs that meet customer tastes.
- Detailed analysis of each shade: Each color has many different shades, and each shade brings a unique style. POP Fashion provides you with detailed information about each shade, helping you choose the most suitable color for each product. For example, blue can have many shades such as navy blue, pastel blue, baby blue,… Each shade will suit different designs, materials and styles.
- Get inspired by the latest trends: POP Fashion not only provides you with information about color trends but also gives you abundant creative inspiration. Thanks to that, you can create impressive and unique fashion designs that attract customers’ attention.
- Automatically analyze the colors of any image: Just upload any image, POP Fashion will automatically analyze the color of the image and provide you with detailed information about the colors in the image. This feature helps you easily get inspired by fashion images, or determine the color of the product you want to design.
- Create your own Pantone color palette: POP Fashion provides you with a professional Pantone color palette creation tool. Thanks to that, you can easily create your own brand color palette, expressing your brand’s unique personality and style.
POP Fashion brings Fashion Brands the following benefits:
- Building an effective business strategy: Based on color trend data, you can make informed decisions about products, pricing, marketing, etc. For example, if you know that blue is trending, you can focus on producing blue products to attract customers.
- Increase sale revenue: Products with trendy colors will attract customers and boost sales. According to research by scientists, color can influence 80% of customers’ purchasing decisions. Therefore, choosing the right color for the product is extremely important.
- Build a strong brand: Brand images associated with unique and impressive colors will help you make an impression in the minds of customers. For example, red is the brand color of Coca-Cola, blue is the brand color of Facebook,…
- Save time and costs: POP Fashion helps you save time and money on color trend research. Thanks to that, you can focus on product design and manufacturing.
Start your journey to leading fashion trends with POP Fashion today!
