OPEN OPPORTUNITIES TO PROMOTE YOUR BRAND WITH THE CMF DESIGN STRATEGY WORKSHOP

July 5, 2024, at The Vibes Co-Space, City. Thu Duc, HCM, the conference “Promoting your brand with the CMF Design strategy” took place extremely completely and successfully. With the large participation of leading experts, famous speakers, sponsors and companions, the event brought new perspectives and practical values ​​to the fashion industry.

The workshop “Promoting brands using CMF Design strategy” was organized by TEXTalk with the goal of sharing knowledge and experience on applying CMF (Color, Material, Finish) in the fashion industry. The event had the presence of prestigious speakers such as Ms. Sandra Vu, founder of Vietnam UX School, and Mrs. Sylvia Jeon, CEO of FNF International from Korea. In addition, the conference also received sponsorship and companionship from strategic partners such as SINGTEX, POP FASHION, PSM, BEN & TOD, The Vibes, THE COCOON, and many other famous brands.

The conference atmosphere was extremely exciting

At the conference, speakers presented research and discussed CMF (Color, Material, Finish) strategic design, which not only stops at creating a beautiful product but also opens the door to differentiation. , creative, bringing brand recognition and connection to customers. The seminar not only helped raise brand awareness but also opened up new opportunities in developing and applying CMF in practice.

Topic of Ms. Sandra Vu:

Ms. Sandra Vu, founder of Vietnam UX School, provided an in-depth look at building a lifestyle brand and emphasized that a lifestyle brand needs to have important elements and its own personality. and inspiration is one of the top factors needed. A brand is not simply a product but also a source of inspiration for customers. Next is the emotional connection aspect, the brand must create a strong emotional connection with customers. Besides, customers will also be influenced by culture. That’s why brands also need to create a positive influence and become part of customer culture.

In addition, Ms. Sandra Vu also shared about the value of creativity in a world full of information and artificial intelligence. The speaker also talked more about UX/UI and customer experience design, emphasizing: “If you design an experience for an audience that you don’t love, your design will always fail.” This is a valuable lesson for all of us to love and understand our customers better.

Ms. Sandra Vu shares intuitive information and fresh insights

Topic of Mrs. Sylvia Jeon:

Mrs. Sylvia Jeon, CEO of FNF International from Korea, brought an extremely new content about the CMF (Color, Material, Finish) design solution by sharing that investing in product design requires meticulousness. in each stage, including some key contents. Grasp and research Mega Trend to understand and predict major trends in the world. In CMF, 3 important factors that determine feasible projects including color tone, material/material, function and finish were also shared in detail by the speaker. You need to choose the right color tone to create an eye-catching and trend-appropriate product. How successful big brands use quality materials that are environmentally friendly and fit for purpose. In each finishing step, creating a product is not only about beauty but also about perfect function.

Ultimately, these things need to work towards the common goal of ensuring customers have a great experience when using the product.

Mrs. Sylvia Jeon also emphasized that not only physical products, but also entertainment products or promotional videos can also apply CMF to touch people’s 5 senses. She encouraged businesses to build a solid foundation from the first steps to become sustainable and international brands.

Mrs. Sylvia Joen brings useful knowledge with the CMF Design strategy

Discussion session led by Ms. Phu Xuan as host:

The discussion session was hosted by Ms. Tran Hoang Phu Xuan, Founder & CEO of Faslink, attracted the active participation of guests. Close questions from guests related to the conference topic were asked, helping them have more data to apply knowledge lessons to improve their businesses. This is a valuable opportunity for businesses to learn more about how to apply CMF strategies effectively and sustainably.

Discussion session for Ms. Phu Xuan is a host full of fun and practical facts

THANKS FROM THE BOTTOM OF MY HEART

The workshop “Promoting brands using CMF strategy” was a great success, bringing a lot of practical value and valuable knowledge to businesses. TEXTalk would like to send our sincere thanks to the speakers, sponsors, and all guests who contributed to creating a meaningful event.

We look forward to your support and participation in the next workshops in the TEXTalk project series. Let’s look forward to the interesting and valuable topics we will bring in the near future.

3 Experienced speakers bring lasting value to the TEXTalk community

TEXTalk conference information

The workshop “Promoting brands using the CMF Design strategy” brought many practical values ​​and valuable knowledge to businesses in the fashion industry. Experts shared about the latest trends and how to apply CMF Design in brand and product development. The conference also creates a space to connect, expand networks and learn from industry experts and colleagues.

TEXTalk would like to send sincere thanks to the speakers, sponsors, companions and all guests who contributed to creating a successful and meaningful event. We look forward to your support and participation in the next workshops in the TEXTalk project series. Let’s look forward to the interesting and valuable topics we will bring in the near future.

About TEXTalk:

TEXTalk is a pioneer in organizing in-depth seminars on the fashion industry, focusing on sharing knowledge and connecting the community. We are committed to bringing practical values ​​and updating the latest trends in the industry.